HI, I'M JO!

I’m Joannah Megan White, RD, also known as The Ambitious Nutritionist®️and I’m a business coach for women who are done being the "best-kept secret" and are ready to be seen, sought-after, and paid accordingly.

I started as a Registered Dietitian, built a thriving 6-figure nutrition private practice, and quickly realized no one around me was teaching sales the way I was, strategic, ethical, and actually effective. Since 2018, I’ve sold over $2M in coaching, courses, and programs, and now I mentor entrepreneurs to build bold, profitable brands that don’t rely on outdated, pushy tactics or ones where you're fighting the algorithm.

I teach you how to create head-turning content, build a community of people who are ready to buy, and sell in a way that feels powerful and aligned. Because yes, you can make life-changing money and keep your standards.

My approach is direct, strategic, and a overdelivering is a non-negotiable. I’m not here for surface-level tips or “post and hope” energy. I’m here to help you become known, in-demand, and make massive amounts of money from your expertise. 

Behind the pink blazers, long nails, and champagne glass emojis is a deep understanding of content messaging, sales psychology, and what actually makes people buy. My clients don’t just grow their businesses, they quit jobs, scale fast, and build lives they’re genuinely obsessed with.

I’m a Jersey girl through and through, leopard print, strong opinions, and probably overanalyzing a text or a Taylor Swift lyric at any given moment. I live with my husband and our 2 cats and I love the Jersey beaches, an aesthetic latte (w/ almond milk!), and staying up until 2am to finish a book that makes me ugly cry at the end. 

If you’re ambitious, values-driven, and ready to show up, stand out, and sell with confidence, you’ll fit right in here.